Marketing and advertising plan
Advertising : Adverts will be published in all Trade Magazines six months prior to the show to generate awareness about the event amongst the prospect audience.
Direct Mail : Over 30,000 Invitations & Pre-show materials will be distributed to industry professional.
Badge Mail : Over 8,000 personalized badges giving free entry to the show will be couriered to all the 2015 Pre Registered Visitors and Visitors of the show from previous years.
Public Relations : Pre & Post Coverage Articles will be published in all the Trade Magazines to generate maximum publicity and awareness about the event.
Online Promotion : Social Media Campaign on Facebook, twitter & linkedin designed to generate leads will be activated for the Event’s online Media Presence.
Email Marketing : E-news delivered to nearly 30,000 qualified contacts from our database through Emailer, Newsletter, Pre-registration reminders and Events Update and Seminars enrolments.
Direct Tele Calling : Personal Tele calling will be done to the Industry Database, High End Clients, VIPs and Key Decision Makers, Top Salons, Spa & Skin Clinic to bring them to the Event.
SMS campaign : Regular SMS will be sent to 50,000 mobile no. of the professional trade visitors to attract maximum footfall.
Outdoor Marketing : Event Hoardings & Banners will be placed all over Exhibition cities at prominent location.
Electronic Media : News Channels and Radio will be partnered with for event promotions.
The show website www.beautyandspaexpo.com will be promoted online.